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Ensoul
Product research

Test the idea before you build it

Five hundred personas can react to your concept this afternoon. Each one answers from its own traits, values, and decision style.

The panel

One question, five hundred answers

Describe a concept once. Five hundred personas react in minutes, each from its own traits. Slice the results by segment to see who loves it and who hesitates.

Skeptical segments surface the blind spots first. Then open a chat with any one persona and ask it why.

Every reaction is generated live.

Swipe to see the whole chart.

CONCEPTWELLNESS APPPANEL OF 500 · REAL-TIME INFERENCEENTHUSIASTS · 61%SKEPTICS · 24%UNDECIDED · 15%1:1 PROBE
Example. One concept, a panel of 500, and the reaction by segment.

Why the signal is honest

Trait driven

Reactions come from a persona's traits and values.

Answers from values

A persona answers from its own values and price sensitivity, so a skeptic stays a skeptic when you show it something you love.

Generated live

Every response is inference at request time.

Pricing research

The tier nobody wanted

A team tests three tiers on a panel of five hundred personas. Every segment passes on the middle tier, each for its own reason. Budget-conscious personas find it expensive for what it offers. Premium seekers see nothing worth upgrading to. The team rebuilds its tiers around value instead of feature count.

Swipe to see the whole chart.

Sentiment by pricing tier · Three segmentsMEAN SENTIMENT · PANEL OF 500BUDGET-CONSCIOUSPREMIUM SEEKERSPRAGMATISTSALL SEGMENTS PASSBASIC $9PLUS $19PREMIUM $39"Not enough over Basic to justify it."PREMIUM SEEKER, ONE OF 500
Example. Sentiment by tier across three segments. The middle tier loses all three.
The loop

Sharpen it before you spend a recruit

Idea
Persona panel
Refine
Ten cycles in an afternoon
Human validation
Real customers, the final gate

Persona panels sharpen your concept and your questions fast, so you arrive at real customer research better prepared.

The same loop works for messaging. Run two positionings past one panel and see which segments each one loses.

In the Studio

A research toolkit, no recruiting required

Ask a world

Survey the whole panel at once and slice reactions by personality segment.

1:1 chat

Probe any persona about its reasoning. A customer interview that is always available.

World creation

Define the traits your market runs on. Price sensitivity, brand loyalty, decision style.

Simulations

Model focus groups and buying committees. Watch personas influence each other.

What teams test

ConceptsFeaturesPricing tiersPositioningNamingOnboarding

Ask the panel first.

A free account is enough for a first panel. Ask them before you build.

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